http://bit.ly/oG7Rot Mobile Technology Sages, DEMO Fall 2011
Get unique insights from our panel of experts who will comment on the morning’s demonstrators and the mobile technologies market.
Matt Marshall, Executive Producer, DEMO
The Launchpad for Emerging Technology.
DEMO Fall 2011 is taking place at the Hyatt in Silicon Valley, CA. Companies both large and small come to DEMO to launch their products to the Technology world. DEMO offers the access, interaction, and validation of the new emerging technologies.
For more information:
DEMO Fall 2010 Website
Follow DEMO on twitter @demo
Social Media presented by New Media Synergy
Photos by Stephen Brashear
By Om Malik Sep. 22, 2011, 6:48am PT
Apple has an 89 percent retention rate, according to a survey conducted by UBS Research. The research firm polled 515 smartphone owners on what phones they own and their next likely smartphone purchase. While the sample size is very small, it does give us a view into broader trends in the smartphone market.
In general, retention rates appear to be falling for most of the OEMs. Relatively, Apple’s retention rates have held up incredibly well even as its market share has risen. Interestingly, when we look at all consumers who are considering changing handset OEM provider, Apple remains a significant net beneficiary. Alongside Apple, only Samsung and HTC also appear as net beneficiaries (more users won than users lost). Interestingly, of our respondents who are current Apple subscribers, only 6% indicated that they intended to move to a different OEM, with 4% saying they were undecided. This suggests that the retention rate for Apple could end up being as high as 93%. [UBS Research]
RIM has seen its retention rate drop from 62 percent to 33 percent over past 18 months, when UBS conducted a similar survey in March 2010. In comparison to Apple, Android (ecosystem-wide) has a retention of 55 percent and HTC has a retention rate of about 39 percent. Samsung has a retention rate of 28 percent. Nokia, which had an implied retention rate of 42 percent, has seen it drop to 24 percent. Ouch!
Related research and analysis from GigaOM Pro:Subscriber content. Sign up for a free trial.
Report: How Mobile Cloud Computing Will Change Tech
U.S. Wireless Data Market: Q4 and Year-End 2008
Mobile Q2: Smartphone growth surges; iPad’s rule continues
If you like this story, please share it
